Feb 25, 2021  
2019-2020 University Catalog 
    
2019-2020 University Catalog [ARCHIVED CATALOG]

CO 740 - Social Media for Health and Nonprofit Organizations (cross-listed as HE 764)


Students will acquire beginning competency in selecting and using social media to accomplish social marketing or health communication objectives. The course introduces the strategic use of social media through various digital platforms, as well as analytical tools to measure audience engagement. We will discuss the evidence supporting behavior change effectiveness as well as the ethics of using these media. After social media “bootcamp” and “basic training,” students will be deployed to help a non-profit ‘client’ create and implement a social media strategy.

Prerequisites & Notes
(Prerequisites: CO 700/HE 760 and CO 711/HE 761)

Credits: 3