Jun 18, 2019  
2009-2010 University Catalog 
    
2009-2010 University Catalog [ARCHIVED CATALOG]

Pharmaceutical Marketing and Management – Major


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This bachelor’s level program is designed to prepare graduates to competently assume entry-level sales and marketing positions in the pharmaceutical and healthcare industries, including related fields such as advertising, biomedical devices, and consulting, as well as to successfully undertake graduate education in business and the healthcare industry.

Graduates of the program are prepared to eventually fulfill leadership and management responsibilities in a variety of healthcare industry settings through the curriculum’s emphasis on both knowledge and practical experience in the tasks required of leaders in the industry. Their unique understanding of the scientific, professional, economic, and practical issues that influence pharmaceutical marketing and sales prepares them for success in a broad range of employment opportunities.

The curriculum integrates the fundamentals of a liberal arts education with management and marketing courses and general coursework in basic and applied pharmaceutical sciences. An optional industry internship may be scheduled between the third and fourth years of the program.

Degree Requirements


To qualify for the bachelor of science in pharmaceutical marketing and management, a minimum of 129 credit hours of approved courses is required in the curriculum (131 credit hours are required for Catalog Years 2004-2006.)

Ordinarily, a minimum of two years of resident study is required for a BS degree regardless of the nature or extent of previous academic training. This means that students who have attended any college of liberal arts and sciences, notwithstanding credit previously earned, must enroll for at least two years or equivalent in residence at the University to receive a bachelor of science in pharmaceutical marketing and management. Such students, however, will receive credit in the basic sciences and general education subjects that compare favorably in content and credit hours with similar courses included in the curriculum at the University and in which they received a grade of “C” or better.

To qualify for entry into the third year of the curriculum, a student must have completed all required first- and second-year courses and have attained the minimum cumulative grade point average established by the faculty, currently a 2.00. To remain in good academic standing, students must maintain a minimum semester GPA, currently 2.30, throughout the remainder of the program.

Students in the bachelor of science program in pharmaceutical marketing and management are subject to program probation. Students admitted into the graduating class of 2011 and beyond will be withdrawn from the program if, during their sophomore, junior, or senior years, they exceed two semesters of program probation. Program probation is defined as achieving less than a 2.30 (“C+”) semester GPA in any given semester.

Much of sales and marketing is concerned with professional communications, which includes both verbal and writing skills. Passing the writing proficiency examination is a graduation requirement for students who entered in Catalog Year 2008 or earlier (see Catalog Year for Degree Requirements). Students who have failed the examination are urged to seek assistance from the Writing Center. Students who entered in Catalog Year 2006 or earlier must also pass the computer competency requirement.

BS Pharmaceutical Marketing and Management


Students admitted into graduating classes of 2008–2010 (Catalog Years 2004–2006)—13o credits—with core curriculum.

Core Curriculum


  • Core Fundamental Social Sciences (Recommend AN 101)
  • Core Distribution Requirement - World Culture (Recommend SS 305 - Intercultural Communication)
  • Core Distribution Requirement - History/Literature
  • Core Distribution Requirement - Advanced Social Sciences (Recommend SS 321 - Intercultural Health Communication)

Writing


Program (Business) Elective (3 credits)


Proficiencies/Competencies


  • Writing Proficiency
  • Computer Competency

BS in Pharmaceutical Marketing and Management Sample Curriculum Plan


Students entering in Catalog Years 2004–2006 (graduating classes of 2008–2010)–with core curriculum.

First Year


Second Year


Third Year


Fall Semester


  • Social Sciences Fundamental Requirement
    AN 101 - Intro to Anthropology and Health Behavior Credits: 3

    (recommended)

Credits/Semester: 17


Spring Semester


  • Core Distribution Requirement
    SS 321 - Interncultural Health Communication Credits: 3
    (recommended)

Credits/Semester: 15


Fourth Year


Credits/Semester: 15


Credits/Semester: 15


Total Credits: 130


Notes:


  1. All students must demonstrate competency in computer applications before progressing to third year.
  2. Students must pass the writing proficiency examination as a requirement for graduation.

BS in Pharmaceutical Marketing and Management


Students admitted in classes of 2011 and beyond (Catalog Years 2007)—with general education.

General Education


  • Humanities Discipline Requirement Credits: 6
  • General Education Unrestricted Elective Credits: 6
  • Social Sciences Discipline Requirement Credits: 3
    (Recommend AN 101 - Introduction to Anthropology and Health Behavior)

Intellectual Heritage I & II


(Choose two)

Program (Business) Elective (3 credits)


Proficiencies


  • Writing Proficiency
    (through Catalog Year 2008)

BS in Pharmaceutical Marketing and Management Curriculum (129 credits)


Students entering in Catalog Years 2007 and 2008 (graduating classes of 2011 and 2012)—with general education.

First Year


Second Year


Intellectual Heritage I Credits: 3


(Choose one)

Credits/Semester: 18


Spring Semester


  • Humanities Discipline Requirement Credits: 3

Intellectual Heritage II Credits: 3


(Choose one)

Credits/Semester: 18


Third Year


Fall Semester


  • Social Sciences Discipline Requirement Credits: 3
    (Recommend AN 101 - Introduction to Anthropology and Health Behavior)

Credits/Semester: 17


Credits/Semester: 15


Fourth Year


Total Credits: 129


Notes:


a. Students must pass the writing proficiency examination as a requirement for graduation.

BS in Pharmaceutical Marketing and Management Curriculum (129 credits)


Students entering in Catalog Years 2009 and beyond (graduating classes of 2013 and beyond)—with general education.

First Year


Second Year


Intellectual Heritage I Credits: 3


(Choose one)

Credits/Semester: 18


Spring Semester


  • Humanities Discipline Requirement Credits: 3

Intellectual Heritage II Credits: 3


(Choose one)

Credits/Semester: 18


Third Year


Fall Semester


  • Social Science Discipline Requirement Credits: 3
    (Recommend AN 101 - Introduction to Anthropology and Health Behavior)

Credits/Semester: 15


Credits/Semester: 15


Fourth Year


Credits/Semester: 15


Spring Semester


  • Business Elective Credits: 3
  • General  Education Unrestricted Elective Credits: 3

Credits/Semester: 15


Total Credits: 129


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