Sep 30, 2020  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

PB 460 - Business Strategy


This course focuses on the conceptual and operational models of strategic planning to deliver effective business-level and corporate-level strategies to achieve value creation and competitive advantage. The course is designed to introduce a wide variety of business strategy frameworks and methodologies with an emphasis on strategy formulation, assessment and implementation from a global, regional and local market perspective. 

Credits: 3