Sep 30, 2020  
2018-2019 University Catalog 
2018-2019 University Catalog [ARCHIVED CATALOG]

PB 437 - International Marketing

The international market for pharmaceuticals contributes a large part of the profits of many pharmaceutical companies. Decisions regarding entry and competition in these markets require knowledge of the global economy, entry strategies for international markets, licensing, contracts, cultural differences, risk management, payments, and strategies quite different from domestic policies. The course seeks to develop a basic understanding of the marketing of pharmaceuticals and medical devices in the international arena.

Prerequisites & Notes
(Prerequisite: PB 319 or permission of instructor)

Credits: 2