Sep 30, 2020  
2018-2019 University Catalog 
    
2018-2019 University Catalog [ARCHIVED CATALOG]

PB 435 - Advertising and Promotion


This course offers a detailed study of advertising and promotion, with an emphasis on the pharmaceutical and life sciences industry, and healthcare marketing communications. An integrated marketing communications perspective will be emphasized. The course will examine healthcare advertising and promotion utilizing a range of media outlets, including print, digital, television, consumer magazines, and other emerging channels.
 

Prerequisites & Notes
(Prerequisite: PB 319 or permission of instructor)

Credits: 3